A vital brand has a "relationship" with loyal users not unlike a healthy relationship between two people. People maintain ongoing...

We hope all of our clients recognize that people buy benefits rather than features. For example, -Time release products are purchased...

“Your Customers Make the Best Casting Consultants” Believability: In the last post, we talked about the importance of Likability in...

“Your Customers Make the Best Casting Consultants” Research has shown that the most convincing protagonists in ads not only deliver the...

As I was thinking about the importance of asking the right questions in brand research, a post on the historical New Coke marketing...

How to Identify Your Brand Essence Think of your Brands Essence as the heart and soul of your product or service. Your Brand Essence is...

Do your homework to make sure your branding efforts are successful. How do you stack up against your competitors?. What makes you stand...

Not just your customers, not just your employer, but all those you interact with on a regular basis. If you have a business, most...

One of the demons I face in helping people figure out their Personal Brand and marketing is the belief that they have to serve EVERYONE....

What many brands and services suffer from is a seemingly benign form of narcissism which can actually cause the demise of your product or...

People, businesses and corporations need compelling stories. Why? Because in today’s world there are so many people and companies...

Who are you? Before you can start branding yourself you first need a studied sense of who you are. It’s the core for all communications –...

Branding your business can be a challenge, but we’re here to make it easier with our ultimate list of branding tips. Knowing exactly what...

After 25 years of conducting marketing research and creative sessions to help companies of every size and virtually every industry,...

Here’s a tip on how to turn negative feedback into a positive outcome. What if when people unsubscribe from your email list, they are...

Really smart people are applying AI to just about everything, expecting better results. As we've reported intensively, marketing is no...

Are you conducting market research? Qualitative research is an important first step in the market research process. In this guide, we’ll...

We've created this guide to shed some light on the subject of branding; what it is, how it works and how you can use it to help improve...

Every serious business knows the place of brand perception in their overall long-term success. The greater your brand awareness, the...

“When it comes to branding, don’t overthink it,” says branding expert Yali Saar. Saar is the CEO and cofounder of Tailor Brands, a...