Not job interviews but research interviews with thousands upon thousands of patients, parents, health care professionals, kids, business...

In a previous article, I spoke about the benefits of doing focus groups on video conference instead of in person. There are a number of...

Most qualitative researchers are very aware of the types of difficulties which can occur in the front room leading questions, dominating...

Leading questions are questions that subtly guide or influence respondents toward a particular answer or viewpoint. They can introduce...